Brut. Horses run from wildfires in France after they were released from an equestrian center.

@brutamerica

5.9M followers · usually 84.4K views a post

Views

1.9M

Likes

123.5K

Comments

880

Shares

2.8K

Why it worked

The video likely performed well due to the dramatic and emotional imagery of horses fleeing a wildfire, combined with the urgency and scale of the natural disaster. The "Brut." branding also suggests a news or documentary style that can attract a wide audience interested in impactful events.

Summary

Horses are seen running through a street as smoke from wildfires billows in the background. The video shows the horses being released from an equestrian center to escape the fires in France.

Structure

1Horses running from smoke
2Released from equestrian center
3Wildfires in France
4Brut. branding

On-screen text

@fionaadigrazia Brut. Horses run from wildfires in France after they were released from an equestrian center. @AF.LUNE Brut. Subscribe Journalist: Team Brut.

Original caption

Footage of horses running from wildfire smoke after they were freed from an equestrian center in southwestern France has gone viral. More than 300,000 people have been displaced due to raging wildfires on the Atlantic coasts of Spain and France. #Wildfires #Horses #France #Fires