2021 Brut.

@brutamerica

6.1M followers · usually 106.0K views a post

Views

21.6M

Likes

2.1M

Comments

13.5K

Shares

66.6K

SoundTikTok sound · original sound - brutamerica

Why it worked

The video likely worked due to the unexpected and dramatic event (lightning strike) juxtaposed with the marine's stoic professionalism, creating a compelling and shareable moment.

Summary

In April 2021, a White House marine maintained his composure after being startled by a lightning strike. The incident went viral, highlighting his professionalism under pressure.

Structure

1Introduction of the year and context
2Marine on duty at the White House
3Lightning strike occurs
4Marine's reaction and composure
5Viral nature of the event
6Brut. branding and outro

Product placement

Brut. (media company): appears as a watermark and end card. Removing it would not change what happens in the video.

On-screen text

2021 Brut. Rewind This White House marine went viral for his reaction to a frightening lightning strike. Subscribe Journalist: Team Brut.

Original caption

It was a dark and stormy night in April 2021, and this marine remained professional after he was startled by a lightning strike at the White House. #WhiteHouse #Marine #Rewind #Lightning