I looked at his ass,

@brutamerica

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SoundTikTok sound · original sound - brutamerica

Why it worked

The video features a controversial and attention-grabbing soundbite from a high-profile political figure, which naturally drives engagement and social sharing.

Summary

Donald Trump makes a comment about Nicki Minaj's appearance during a campaign rally in Michigan. The video is a news clip from Brut. reporting on the event.

Structure

1Trump makes a comment about Nicki Minaj at a rally
2Trump asks Nicki Minaj to stand up
3Trump clarifies he is getting back to his story
4Brut. news branding appears

On-screen text

I looked at his ass, and I've never done that with a man before. It's true. Off the record, Women? Yes. Men? No. Okay? By the way, I've looked at one hell of a beautiful ass before: Nicki Minaj. That's hard to miss! That's- Stand up, Nicki! That's hard to miss! Okay, I'm gonna get back to my story. I hope Nicki wasn't insulted, but we love Nicki. She's been with us for a long time. Brut. Midterms Journalist: Jami Male

Transcript

I looked at his ass, and I've never done that with a man before. It's true. Off the record, Women? Yes. Men? No. Okay? By the way, I've looked at one hell of a beautiful ass before: Nicki Minaj. That's hard to miss! That's- Stand up, Nicki! That's hard to miss! Okay, I'm gonna get back to my story. I hope Nicki wasn't insulted, but we love Nicki. She's been with us for a long time.

Original caption

While speaking at a rally for Republican Senate Candidate Mike Rogers in Port Huron, Michigan Sunday, Trump encouraged rapper Nicki Minaj to stand up and show her butt to the crowd after stating that she has "one hell of a beautiful ass." #NickiMinaj #Trump #Michigan #Rally #Midterms