HERMES LOLLIPOP

@bethennyfrankel

3.4M followers · usually 105.3K views a post

Views

446.4K

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11.6K

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SoundTikTok sound · original sound - bethennyfrankel

Promoted product

Hermes lollipop

Why it worked

The video leverages the aspirational nature of the Hermes brand and the novelty of a luxury lollipop to create intrigue. The creator's personal endorsement and the "behind-the-scenes" feel of accessing a rare item likely resonated with viewers.

Summary

Bethenny Frankel unboxes and tastes a luxury Hermes lollipop, shaped like a horse head. She describes the taste as sweet fruit, implying it's worth the high price.

Structure

1Introducing the Hermes lollipop
2Unboxing and preparing to taste
3Tasting the lollipop
4Describing the flavor
5Concluding on its worth

Product placement

Hermes lollipop: it is a lollipop shaped like a horse head, made by Hermes. It appears on screen and is tasted by the creator. Removing it would change the video. Hermes: the brand of the lollipop. It appears on screen and is mentioned by name. Removing it would change the video.

Original caption

Replying to @Tee Getting into the Hermes lollipop is like getting into the back room at Hermes #yourewelcome #hermes #lollipop

More from @bethennyfrankel

On-screen text

HERMES LOLLIPOP

Transcript

The currently going viral Hermes lollipop that you guys think is criminal. That I didn't tell you what it tastes like. I thought it might have been like peach. I'm gonna help us get into this lollipop that is like getting into the back room at Hermes. You're welcome. Hermes lollipop. It's like getting into the back room at Hermes. It's a little piece of $2000 rope. The orange Hermes color. It's a horse. It looks in fact like a lollipop. It tastes like sweet fruit. I don't know exactly what.