Loading video…
All breakouts
Hermes lollipop
Locked — included with Pro.Open on TikTokPro
Pro links straight through to the original post.
4.2Talking HeadOther hook
Hook
HERMES LOLLIPOP
@bethennyfrankel
3.4M followers · usually 106.0K views a post
Views
443.5K
Likes
11.6K
Comments
186
Shares
221
Selling · Other Product
Why it worked
The video leverages the aspirational nature of the Hermes brand and the novelty of a luxury lollipop to create intrigue. The creator's personal endorsement and the "behind-the-scenes" feel of accessing a rare item likely resonated with viewers.
Summary
Bethenny Frankel unboxes and tastes a luxury Hermes lollipop, shaped like a horse head. She describes the taste as sweet fruit, implying it's worth the high price.
ProLocked — included with Pro
Transcript, structure and on-screen text
5 beats, a 91-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Replying to @Tee Getting into the Hermes lollipop is like getting into the back room at Hermes #yourewelcome #hermes #lollipop
More from @bethennyfrankel
Their other posts in the index, biggest breakout first.
