HERMES LOLLIPOP

@bethennyfrankel

3.4M followers · usually 105.3K views a post

Views

1.7M

Likes

118.2K

Comments

369

Shares

3.5K

SoundTikTok sound · original sound - bethennyfrankel

Why it worked

The video likely worked due to the unexpected juxtaposition of a luxury brand like Hermes with a common item like a lollipop, creating a sense of novelty and curiosity. The creator's genuine surprise and enthusiastic reaction also contribute to its relatability and shareability.

Summary

The creator expresses surprise and delight at tasting an Hermes-branded lollipop, finding it to be the best she has ever had despite its seemingly frivolous nature. She questions why such a luxury brand would produce a high-quality lollipop but ultimately enjoys the unexpected treat.

Structure

1Introduction of Hermes lollipops
2Initial skepticism and decision to taste
3Surprise at the deliciousness
4Questioning the luxury brand's involvement
5Concluding enjoyment of the lollipop

Product placement

Hermes: appears as a brand name on lollipops. Removing it would not change what happens in the video.

On-screen text

HERMES LOLLIPOP

Original caption

Some may say the birkin of lollipops…. #candy #hermes

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Transcript

the dumbest Hermes thing yet is that when you buy something if you're lucky you get some of these lollipops and I was like and I just get rid of them because they're like lollipops in the shape of a horse and I just was walking by and I happen to like a lollipop and I just tasted it just like I don't know why and it's the freaking best lollipop I've ever had in my life. If you had the pleasure of passing an Hermes just ask them for a lollipop and just say Bethany told you to come in and ask them and it's so dumb and it's the best but of course Hermes has the best lollipop that you've ever tasted. I don't understand it's like a gourmet gorgeous high quality lollipop. It's annoying. I knew it was gonna be dumb and I wanted to hate it and I'm like why do they fucking even have to make a high quality lollipop. Get yourself a freaking lollipop.