Our new brownie-cookie is on FIIIIYAAAA!! 🔥

@ethridgehearthandhome

19.8K followers · usually 157 views a post

Views

84.8K

Likes

64

Comments

2

Shares

3

SoundTikTok sound · I'll Never Let You Go

Promoted product

Ethridge Hearth & Home

Why it worked

The video uses visually appealing close-ups of the baking process, particularly the dusting of powdered sugar, which creates a satisfying ASMR-like effect. The enthusiastic tone and use of "FIIIIYAAAA" add to the excitement and shareability.

Summary

The video shows the process of making and baking gluten-free brownie cookies, highlighting the final product. The creator expresses excitement about their new "brookie" creation from Ethridge Hearth & Home.

Structure

1Showing raw cookie dough balls dusted with powdered sugar
2Dough balls being placed in a baking dish
3Dough balls being rolled in powdered sugar
4Dough balls being placed in an oven
5Finished cookies displayed on parchment paper

Original caption

Our new brownie-cookie is on FIIIIYAAAA!! 🔥 Meet our version of the #brookie #glutenfree #glutenfreecookies #ethridgehearthandhome #ariandmiassmalltowncafe

Product placement

Ethridge Hearth & Home (ACTS - this is the name of the bakery/cafe that made the cookies, and the video shows the cookies being made and baked, implying this is their product. Removing it would change what happens in the video). Ari and Mia's Small Town Cafe (APPEARS - mentioned in a hashtag, but no specific action or result is attributed to it in the video, and it's unclear if it's a separate entity or related to Ethridge Hearth & Home. Removing it would not change what happens in the video).

On-screen text

Our new brownie-cookie is on FIIIIYAAAA!! 🔥 Meet our version of the #brookie #glutenfree #glutenfreecookies #ethridgehearthandhome #ariandmiassmalltowncafe

Transcript

Our new brownie-cookie is on FIIIIYAAAA!! 🔥 Meet our version of the #brookie #glutenfree #glutenfreecookies #ethridgehearthandhome #ariandmiassmalltowncafe