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@daviefogarty

408.7K followers · usually 13.9K views a post

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54.7K

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6.5K

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Promoted product

Al Bacio

Why it worked

The video taps into the popular trend of "viral food" and "foodie" content by showcasing the creation of a unique dessert. The narrative of overcoming a failed product launch to create a successful one adds an element of relatable struggle and triumph.

Summary

The video documents the process of helping a local gelato store, Al Bacio, create a viral product called the "Cookie Bomb." After an initial unsuccessful product launch, they experimented and developed a warm, fudgy chocolate cookie with gelato, which proved to be a viral hit.

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Transcript, structure and on-screen text

6 beats, a 136-word transcript and 30 lines of on-screen text — the parts you need to write your own version.

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Original caption

Did we just create Australia’s most viral cookie? We tried to help a local gelato store go viral in the middle of winter. The first new product launch didn't go viral so we went back, found a better product, and tested something completely new - the Cookie Bomb. Watch the full video on YouTube #gelato #business #goldcoast #cookiebomb #albacio