Why it worked
The video taps into the popular trend of customizing everyday items with rhinestones, making mundane beauty products visually striking and unique. The creator's enthusiasm and the sheer volume of bedazzled items create a visually engaging and shareable piece of content.
Summary
The creator showcases a large collection of beauty products that they have bedazzled with rhinestones. They go through each product, naming the brand and type, and sometimes sharing a brief personal anecdote or opinion about it.
Product placement
Living Proof: acts - it is a hair mask, and the creator holds it up to show it. Removing it would change what happens in the video.
Filippo Kingley: acts - it is a hair mask, and the creator holds it up to show it. Removing it would change what happens in the video.
Shark: acts - it is an LED mask, and the creator holds it up to show it. Removing it would change what happens in the video.
Rhode: acts - it is a glazing milk, and the creator holds it up to show it. Removing it would change what happens in the video.
By Terry: acts - it is a tan mist, and the creator holds it up to show it. Removing it would change what happens in the video.
PHLUR: acts - it is a fragrance, and the creator holds it up to show it. Removing it would change what happens in the video.
Matcha Milk: acts - it is a skincare product, and the creator holds it up to show it. Removing it would change what happens in the video.
Kérastase: acts - it is a hair serum, and the creator holds it up to show it. Removing it would change what happens in the video.
Summer Fridays: acts - it is a lip balm, and the creator holds it up to show it. Removing it would change what happens in the video.
HENRIKSEN: acts - it is a lip balm, and the creator holds it up to show it. Removing it would change what happens in the video.
AUCTA: acts - it is a lip balm, and the creator holds it up to show it. Removing it would change what happens in the video.
DIOR: acts - it is a lip balm, and the creator holds it up to show it. Removing it would change what happens in the video.
NVU: acts - it is a hair serum, and the creator holds it up to show it. Removing it would change what happens in the video.
Clinique: acts - it is a serum, and the creator holds it up to show it. Removing it would change what happens in the video.
Klaire: acts - it is a lip oil, and the creator holds it up to show it. Removing it would change what happens in the video.
Virtue: acts - it is a hair serum, and the creator holds it up to show it. Removing it would change what happens in the video.
Tatcha: acts - it is a serum, and the creator holds it up to show it. Removing it would change what happens in the video.
Laneige: acts - it is a lip mask, and the creator holds it up to show it. Removing it would change what happens in the video.
CAUDALIE: acts - it is a serum, and the creator holds it up to show it. Removing it would change what happens in the video.
Vaseline: acts - it is a petroleum jelly, and the creator holds it up to show it. Removing it would change what happens in the video.
VIEVE: acts - it is a lip oil, and the creator holds it up to show it. Removing it would change what happens in the video.
La Roche-Posay: acts - it is a sunscreen, and the creator holds it up to show it. Removing it would change what happens in the video.
Kiehl's: acts - it is an eye cream, and the creator holds it up to show it. Removing it would change what happens in the video.
Hairburst: acts - it is a hair vitamin, and the creator holds it up to show it. Removing it would change what happens in the video.
Rhode: acts - it is a powder, and the creator holds it up to show it. Removing it would change what happens in the video.
OLEHENRIKSEN: acts - it is an eye cream, and the creator holds it up to show it. Removing it would change what happens in the video.