Why it worked
The video uses a relatable "girl math" or "shopping justification" trope, humorously linking the low cost of electric car charging to an impulse purchase from Zara, making it shareable and engaging.
Summary
The video shows someone plugging in an electric car to charge, with on-screen text humorously stating they can't relate to the "petrol trend" because their car costs only £3 to charge, leading them to "double their Zara order." This implies a humorous justification for shopping due to the low cost of charging an electric vehicle.