Why it worked
The video uses a relatable problem for people with curly hair (split ends) and presents a humorous, exaggerated reaction to a common hair accessory, making it shareable.
Summary
The video shows a person with curly hair struggling with a hair tie. They attempt to put it in their hair, but it seems to be causing them distress, leading them to throw it away in frustration.
Structure
- 1Person with curly hair holds hair tie
- 2Person attempts to put hair tie in hair
- 3Person struggles with hair tie
- 4Person throws hair tie away in frustration
On-screen text
why do curly girls have so many split ends?