a cleanser worth talking about 🍵 🫧

@diaryoftroubledskin

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SoundTikTok sound · original sound - diaryoftroubledskin

Promoted product

Tatcha Matcha Foam Cleanse

Try Tatcha’s Matcha Foam Cleanse to decongest pores, reduce oil, visibly calm skin, and balance the microbiome without stripping.

2 videos2 creators

Why it worked

The video effectively demonstrates the product's benefits and unique selling points through a combination of visual appeal and clear explanations, appealing to users with specific skincare concerns.

Summary

The video showcases Tatcha's new Matcha Foam Cleanse, highlighting its ability to effectively cleanse the skin without stripping it. The creator explains the product's unique ingredients and benefits for various skin types.

Structure

1Applying cleanser to face
2Introducing the Tatcha Matcha Foam Cleanse
3Demonstrating the product's texture and lather
4

Original caption

The foaming cleanser I didn't know I needed 🍵 🫧 #TatchaPartner @Tatcha’s new Matcha Foam Cleanse is the ultimate solution for oily, congested AND reactive skin ... without stripping your barrier. #skincare #cleanser #skincaretips #oilyskin

More from @diaryoftroubledskin

Product placement

Tatcha: ACTS - This is a skincare product that is being demonstrated and reviewed. Removing it would change the video's content. Tatcha is the brand name on the product packaging.

On-screen text

a cleanser worth talking about 🍵 🫧

Transcript

I haven't fallen this in love with a foaming cleanser in a while. Tatcha just launched their new Matcha Foam Cleanse which uses four mild amino acids surfactants to lift away dirt, makeup, and sunscreen without stripping your barrier. What makes it so unique is this ultra-fine foam that feels so luxurious. The matcha in this cleanser actually helps to calm redness while the green clay decongests pores and the prebiotic keeps your microbiome balanced. So if your skin is oily and congested but also reactive, this is a cleanser I'd actually recommend.