Crossing the border to

The video likely resonated with viewers due to the relatable theme of finding a good deal on a sought-after product in another country and the implied 'smuggling' aspect adding a touch of intrigue. The low price point of the tretinoin also makes it an attractive find.

The video shows a person walking down a street in Europe and then entering a pharmacy. The person purchases a tube of tretinoin cream and then exits the pharmacy with the purchase. The on-screen text indicates the person is smuggling the $6 tretinoin back to America.