Why it worked
The video taps into the shared experience of going to see a popular musical, using relatable moments like getting concessions and the anticipation of the show. The use of a well-known musical as the subject matter likely resonated with a broad audience interested in theatre and entertainment.
Summary
The creator documents their experience going to see the musical Hadestown. The video shows them at the AMC theatre, getting concessions, and finally arriving at the theatre where the musical is playing.