@memydoodsandi — 4x breakout

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What would you buy if you won $60,000

@memydoodsandi

241.7K followers · usually 13.4K views a post

Views

59.1K

Likes

2.4K

Comments

Promoted product

Petco

Why it worked

The video leverages a relatable scenario (a dog shopping for its owner) and a compelling giveaway ($60,000 prize) to create engaging content that subtly promotes Petco and its products.

Summary

A dog and its owner visit a Petco store to shop for various pet supplies. The video highlights the store's 60th anniversary and a promotion where customers can win $60,000 by purchasing qualifying Petco brand products.

Structure

1Entering Petco
2Dog in shopping cart
3Dog interacting with toys and treats
4Dog trying on clothes
5Dog selecting grooming products
6Dog at checkout
7Dog with birthday-themed toy

Product placement

Petco: ACTS - it is a retail store where the video takes place and products are purchased. Removing it would change what happens in the video. Wholehearted: ACTS - it is a brand of dog treats that are shown and selected by the dog. Removing it would change what happens in the video. Well & Good: ACTS - it is a brand of pet grooming products that are shown and selected by the dog. Removing it would change what happens in the video.

Original caption

Petco is celebrating 60 years in a BIG way 🎉🐾 #ad Anytime you shop in store and purchase qualifying @Petco brand products, you'll be entered to win $60,000! Don't let Luca have all the fun...get to #Petco now! *No purchase necessary. Must be a USA resident (including DC), 18+ years old to participate. Promotion starts on 7/24/26 and ends on 7/31/26. Odds of winning depend on the number of eligible entries received. Void where prohibited. See Official Rules (including free method of entry) at: https://www.petco.com/60th-bday-sweeps