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@herocosmetics

399.9K followers · usually 2.7K views a post

Views

110.9K

Likes

3.8K

Comments

236

Shares

122

SoundTikTok sound · Positive pop instrumental with a stylish atmosphere(1511158)

Promoted product

Hero Cosmetics

Everyone deserves to feel amazing in their skin. That’s why we make customizable acne toolkits to handle any pimple challenge. Seriously effective solutions with powerfully clean ingredients for all ages & skin types — from our cult-fave hydrocolloid Mighty Patch to Rescue Balm, Micropoint for Dark Spots, and beyond!

2 videos

Why it worked

The video effectively targets a specific demographic (college students) with a clear call to action and highlights the benefits of becoming a brand ambassador, leveraging the creator's personal connection to the brand.

Summary

A representative from Hero Cosmetics announces that applications are open for their college ambassador program. The video encourages college students who are passionate about skincare and content creation to apply to join the team.

Structure

1Introduction from Hero Cosmetics social team
2Call for college students
3Highlighting benefits of being an ambassador
4

Original caption

Hero Campus Crew Applications are LIVE on @Try Your Best🥳 You have the chance to: 👯‍♀️ share Hero with your college community 🧖‍♀️ access product & exclusive merch ✨ network with other college besties and build community! Want to join our exclusive campus crew and rep us on campus? Apply now for your chance to become a Hero Cosmetics College Ambassador! Link in bio💌

More from @herocosmetics

Product placement

Hero Cosmetics (ACTS - mentioned as the company the creator is on the social team for and is recruiting ambassadors for; removing it would change the context of the recruitment message)