YOU ASKED.

@herocosmetics

390.7K followers · usually 2.5K views a post

Views

74.3K

Likes

8.0K

Comments

51

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SoundTikTok sound · original sound - herocosmetics

Promoted product

Hero Cosmetics Rescue Balm +Red Correct

This new multitasking secret weapon soothes dry, flaky skin while blurring redness with its color-correcting green tint.

3 videos

Why it worked

The video directly addresses viewer demand and anticipation for a specific product, leveraging user-generated content (comments) to create a sense of community and excitement, thus driving engagement.

Summary

The video responds to viewer comments asking for updates on a product by announcing that "YOU ASKED. WE ANSWERED." and that more information will be shared on 6.29. The on-screen text and caption indicate this is about Hero Cosmetics Rescue Balm +Red Correct.

Structure

1Viewer comments asking for product updates
2Video announces "You asked. We answered."
3Product name and release date revealed

Product placement

Hero Cosmetics Rescue Balm +Red Correct ACTS: it is the product being discussed and is implied to be available for purchase. Removing it would change the video's topic. Hero Cosmetics APPEARS: it is the creator's brand name, but removing it would not change what happens in the video.

Original caption

Trust us…we’ve seen your comments about Rescue Balm +Red Correct and we’re SO excited we can finally share more on 6.29🤭 #acneproneskin #rednessrelief #acne #redness