Why it worked
The video effectively uses a native mention strategy by showcasing the product and its benefits within the context of an ambassador program, making it feel less like a direct advertisement and more like an opportunity for community involvement.
Summary
The video promotes the Bubble brand ambassador program, highlighting perks like co-creation, early access to launches, rewards, community events, and meeting other members. It encourages viewers to apply through the link in bio.
Structure
- 1Introduction to becoming a Bubble brand ambassador
- 2Showcasing Bubble products
- 3Listing ambassador perks
- 4Call to action to apply via link in bio
Product placement
Bubble: This is a skincare brand. The video shows several Bubble products being used and discusses the brand's ambassador program. The brand name appears on the products and in on-screen text. Removing the name Bubble would change what happens in the video because the video is specifically about this brand's ambassador program and products.