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The video leverages a common fitness challenge format (e.g., '30-day challenge') combined with inclusive messaging ('Plus Size Friendly') and a clear call to action for user-generated content (comments about progress), which can drive engagement and virality.

Summary

This video presents a 30-day beginner-friendly workout routine designed for plus-size individuals. It demonstrates various exercises like step jacks, high knees, squat raises, step curls, jumping jacks, and squats, with instructions to perform them for 3 sets of 30 seconds daily. The creator encourages viewers to commit to the routine for 30 days and share their positive results in the comments.

Structure

1Introduction and challenge
2Step Jacks demonstration
3High Knees demonstration
4Squat Raise demonstration
5Step Curls demonstration
6Jumping Jacks demonstration
7High Knees demonstration (repeat)
8Squats demonstration
9

Original caption

Beginners Workout Plus Size Friendly at home! #cardio #cardioworkout #athomeworkout #athomeworkouts #homeworkout

More from @cruz.running

Call to action

comment all of the good things that happen to you and those 30 days

On-screen text

Transcript

I want you to try this for 30 days straight and I guarantee your life will never be the same. If you want to repeat this at least two times every single day. Once in the morning before breakfast and once in the evening before dinner. After 30 days I want you to come back to this video and comment all of the good things that happen to you and those 30 days. This is what you must repeat for 30 straight.

#cardioworkout #athomeworkout #homeworkoutsforwomen #beginnerworkout #homeworkou