Ever since I was a little

@champagnecruze

320.6K followers · usually 11.5K views a post

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SoundTikTok sound · original sound - drew.flows

Promoted product

Microsoft Authenticator

Download Microsoft Authenticator by Microsoft Corporation on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Microsoft…

Why it worked

The humor comes from the relatable absurdity of a child's 'dream' being a list of tedious corporate tasks, tapping into the shared experience of millennial burnout and the often nonsensical nature of corporate jargon.

Summary

A humorous post contrasts a childhood dream of mundane corporate tasks like logging into Microsoft Authenticator and creating deliverables with the reality of being a burnt-out millennial. The text overlays a childhood photo of the creator holding a soccer ball.

Structure

1Childhood photo with overlay text
2Humorous contrast of childhood dreams with adult reality
3Mention of specific corporate tasks and tools
4Implied burnout and the absurdity of the tasks

Original caption

Just a kid with big dreams ❤️

More from @champagnecruze

Product placement

Microsoft Authenticator ACTS - it is used to log into an account, generating a result (access). Removing it would change the described daily routine. Microsoft APPEARS as a brand name, but its core function as a software provider is implied by the use of its authenticator app.

On-screen text

Ever since I was a little boy, I knew I wanted to log into Microsoft Authenticator 35 times a day, create deliverables for key stakeholders, and boil the ocean