Different generations preparing for a job interview

@champagnecruze

321.6K followers · usually 6.4K views a post

Views

547.7K

Likes

750

Comments

8

Shares

10

SoundTikTok sound · original sound - champagnecruze

Promoted product

Snickers

Snickers is a chocolate bar that can be eaten as a snack or used as an ingredient in layered coffee drinks.

5 videos4 creators

Why it worked

The video uses relatable generational stereotypes and humor to create a funny and shareable scenario. The integration of the Snickers brand as a solution to a modern problem (AI's erratic behavior) makes it a native and effective product placement.

Summary

The video humorously contrasts how different generations (Millennials, Boomers, Gen Z) prepare for job interviews, highlighting their distinct approaches and anxieties. It culminates with Gen Z using an AI assistant that, when 'hungry,' suggests a digital Snickers bar as a solution, tying into the brand's campaign.

Structure

1Millennial interview prep: multi-stage, anxiety-driven.
2Boomer interview prep: traditional, emphasis on physical resumes and eye contact.
3Gen Z interview prep: relies on AI, struggles with AI's erratic responses.

Original caption

#SNICKERS_Partner Job interviews in 2026 are basically a group project between you, your résumé, your anxiety, and an AI assistant that needs a SNICKERS 🍫 🤖 @snickers #Snickers #Interviews #corporatehumor

More from @champagnecruze

Product placement

SNICKERS: ACTS - appears as a digital bar that satisfies the user, presented as a solution to hunger/erratic AI behavior. Removing it would change the resolution of the video. SNICKERS is a brand of chocolate bar.

On-screen text

Different generations preparing for a job interview #SNICKERS_Partner Millennials OKAY MY 7TH ROUND TAKE HOME ASSIGNMENT IS COMPLETED SUBMIT PERFECT NOW I JUST CULTURE INTERVIEW THE VALUES INTERVIEW AND THEN INFORMAL COFFEE CHAT THAT SOMEHOW WILL DETERMINE MY ENTIRE FUTURE THEY'VE DECIDED TO PAUSE HIRING??? Boomers ALL RIGHT, LET'S PRINT OUT 12 COPIES OF MY RESUME JUST IN CASE CAN'T WAIT TO LOOK EVERY INTERVIEW DIRECTLY IN THE EYE HELP ME PREPARE FOR MY JOB INTERVIEW Gen Z HELP ME PREPARE FOR MY JOB INTERVIEW TOMORROW TOMORROW I NEED ACTUAL INTERVIEW ADVICE I NEED ACTUAL INTERVIEW ADVICE TELL THEM YOUR BIGGEST WEAKNESS IS RECOGNIZING AUTHORITY THIS AI IS ACTING COMPLETELY ERRATIC MAYBE IT'S HUNGRY?! HERE TRY THIS DIGITAL SNICKERS BAR THAT IS HIT THE SPOT. THE CHOCOLATE SHELL SWEET CARAMEL AND ROASTED PEANUTS ABSOLUTELY SATISFIED ME LET'S TRY AGAIN WITH A SHARPER ANSWER AI IS IT ITSELF WHEN IT'S HUNGRY OR SHOULD I SAY WHEN I ASK WHERE I SEE MYSELF IN FIVE YEARS? THE COMPANY IDEALLY NEVER DOING A 7TH ROUND INTERVIEW AGAIN...

Transcript

Okay my seventh round take home assignment is completed. Submit. Perfect. Now I just need to prepare for the culture interview, the values interview, and then informal coffee chat that somehow will determine my entire future. They've decided to pause hiring??? Alright, let's print out 12 copies of my resume, just in case. Can't wait to look every interviewer directly in the eye. Help me prepare for my job interview tomorrow. Help me prepare for my job interview tomorrow. I need actual interview advice. I need actual interview advice. Tell them your biggest weakness is recognizing authority. This AI is acting completely erratic. Maybe it's hungry?! Here, try this digital Snickers bar. That hit the spot. The chocolate shell, sweet caramel and roasted peanuts immediately satisfied me. Let's try again with a sharper answer. AI isn't itself when it's hungry. Or should I say when I ask where I see myself in five years? Growing with the company, taking on more responsibility, and ideally never doing a seventh-round interview again.