ASMR

@k3lly9ann

3.9K followers · usually 464 views a post

Views

19.5K

Likes

760

Comments

35

Shares

31

SoundTikTok sound · original sound - juanmauel75

Promoted product

SPAM

Enjoy the best canned meat meals using easy recipes and a variety of delicious, high-quality SPAM® meat. See what SPAM® Brand can do!

3 videos3 creators

Why it worked

The video combines the popular ASMR trend with a visually appealing and culturally relevant food item (musubi), making it highly engaging and shareable.

Summary

The video demonstrates how to make musubi using SPAM. It shows the SPAM being sliced, fried, and then assembled into musubi with rice and nori, emphasizing the importance of the dipping sauce.

Structure

1Opening a can of SPAM
2Slicing and frying SPAM
3Preparing the dipping sauce
4Assembling the musubi
5

Original caption

If you scrolled past this, you probably wasn’t hungry. 😏🤙🏽 Come make Meat Jun musubis with me. Little ASMR, plenty ono sounds, and a local favorite done Mama Jay style. I just love cooking… sometimes. 😉🍙 #HawaiiFood #LocalGrindz #MusubiTok #CookingMama #FoodTok

More from @k3lly9ann

Product placement

SPAM (food product): It is sliced and fried as a key ingredient in the musubi. Removing it would change what happens in the video.

On-screen text

ASMR SPAM THE MUSUBI YOU DIDTH'T KNOW YOU NEEDED THE DIPPING SAUCE MATTERS!!!!!!!!!!

I also rolled up some oʻio lumpias using about 2/3 of the lomi oʻio we made from