#SPAMBrandPartner today we're partnering with

@ahnestkitchen

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SPAM® Brand

Enjoy the best canned meat meals using easy recipes and a variety of delicious, high-quality SPAM® meat. See what SPAM® Brand can do!

Why it worked

The video leverages nostalgia and a popular comfort food, SPAM® musubi, presented by a relatable creator. The step-by-step instructions are clear and visually appealing, making the recipe accessible and encouraging viewers to try it themselves, with a direct call to action to purchase the key ingredient.

Summary

The video demonstrates how to make rolled SPAM® musubi, a childhood favorite. It details the preparation of SPAM® slices, seasoned rice, and egg ribbons, followed by assembly and rolling of the musubi. The creator encourages viewers to try making it themselves and purchase SPAM® from Walmart.

Structure

1Introduction and partnership announcement
2Preparing and cooking SPAM® slices
3Making seasoned egg ribbons
4Preparing and seasoning the rice

Original caption

#SPAMBrandPartner Here’s how to make rolled @SPAM®️ Brand musubi a snack we had growing up as kids and still enjoy as adults! Makes: 30 to 33 rolls.   INGREDIENTS: FOR THE SPAM® SLICES 1 (12-ounce) can of SPAM® Classic Neutral oil 1 tablespoon sugar 1 tablespoon mirin 1 tablespoon soy sauce* (not fish sauce) FOR THE EGGS 4 large eggs Pinch of sugar Pinch of salt 4 teaspoons neutral oil, divided  FOR THE RICE 1 cup short- or medium-grain rice 1 ½ cups water 2 tablespoons sushi seasoning 1 ½ tablespoons roasted sesame oil 3 tablespoons furikake  TO ASSEMBLE Roasted, unseasoned seaweed for musubi or gimbap  INSTRUCTIONS: 1. Slice SPAM® Classic lengthwise into 8 planks, then cut each plank into 4 strips. If desired, blanch in boiling water for 1 minute and drain. 2. In a measuring cup, mix sugar, mirin, and fish sauce until the sugar dissolves. Place SPAM® Classic sticks in a frying pan over medium heat and lightly coat with oil. Cook, flipping occasionally, until crisp on both sides, 5–7 minutes. Add sauce and toss until evenly coated and glossy, about 30 seconds.  3. Whisk each egg separately with a pinch of salt and sugar. Heat a small frying pan with 1 tsp oil and cook each egg into a thin disc, tilting the pan to evenly coat the bottom. Flip when the egg is just set and cook briefly on the second side. Stack 2 egg discs at a time, roll tightly, and slice into ribbons.  4. Cook rice. Keep warm if needed. Transfer to a mixing bowl and season with sushi seasoning and sesame oil. Add furikake and mix until evenly combined.  5. Place a thin layer of rice on a square of seaweed. Add a SPAM® Classic stick slightly below center and place egg ribbons directly above it. Roll tightly away from you so the SPAM® Classic sticks and egg sit together in the center. Repeat with the remaining ingredients. #musubi #EasyRecipe #protein #snackideas

More from @ahnestkitchen

On-screen text

#SPAMBrandPartner today we're partnering with our childhood beloved favorite SPAM® Brand to show you guys how to make rolled SPAM® musubi very easy to make you don't need any molds and it's something we grew up eating and still love as adults and it's a great way to celebrate Musubi Day so my mom likes to puncture the SPAM® can so it comes out easily and then she also likes to use a slicer to get these beautiful even slices from there you're just going to cut it through 4 lines to make 4 vertical strips it'll be about 1/2-inch wide and it'll be 1 stick per roll she'll quickly blanch it in hot water then make the SPAM® slices crispy spray just a little bit of oil to help crisp it up and just flip around so that both sides are crispy then we're going to caramelize and flavor the SPAM® sticks with the sauce it's just mirin, fish sauce, and sugar quickly coat the SPAM® sticks and be quick and remove from the heat don't do it for too long it's OK to leave on gas stove (off heat) alright so in a smaller pan we're going to make some egg ribbons by making discs this is seasoned with a little bit of sugar and salt make sure to pop the little bubbles to make it smooth and then flip and just repeat this with 4 eggs once it's cooked we're going to season with a little bit of sushi seasoning and sesame oil sushi seasoning has vinegar and other seasonings in it and that tang and acidity helps balance the richness of SPAM® products we got to add furikake into the rice and this adds umami and some crunch alright so everything is individually seasoned now we just got to assemble so this is roasted seaweed, unseasoned and you're just going to make squares with it by simply folding and cutting with a knife and now we can assemble you're just going to grab a very small layer of rice you don't want to do too much because you want to make sure everything is balanced people often add a little too much rice in the beginning so just make sure you start thin and then simply roll and that's it repeat and you'll get about 30 to 33 rolls this is an appetizing small bite type of food we like to cut it in half and dip it in more furikake for more crunch and flavor and it is just it's just so good pick up SPAM® at your local Walmart and try musubi your way

Transcript

today we're partnering with our childhood beloved favorite SPAM® Brand to show you guys how to make rolled SPAM® musubi. Very easy to make, you don't need any molds and it's something we grew up eating and still love as adults. And it's a great way to celebrate Musubi Day. So my mom likes to puncture the SPAM® can so it comes out easily. And then she also likes to use a slicer to get these beautiful even slices. From there, you're just going to cut it through four lines to make four vertical strips. It'll be about half-inch wide and it'll be one stick per roll. She'll quickly blanch it in hot water, then make the SPAM® slices crispy. Spray just a little bit of oil to help crisp it up and just flip around so that both sides are crispy. Then we're going to caramelize and flavor the SPAM® sticks with the sauce. It's just mirin, fish sauce, and sugar. Quickly coat the SPAM® sticks and be quick and remove from the heat. Don't do it for too long. It's okay to leave on gas stove (off heat). Alright, so in a smaller pan, we're going to make some egg ribbons by making discs. This is seasoned with a little bit of sugar and salt. Make sure to pop the little bubbles to make it smooth and then flip. And just repeat this with four eggs. Once it's cooked, we're going to season with a little bit of sushi seasoning and sesame oil. Sushi seasoning has vinegar and other seasonings in it, and that tang and acidity helps balance the richness of SPAM® products. We got to add furikake into the rice, and this adds umami and some crunch. Alright, so everything is individually seasoned. Now we just got to assemble. So this is roasted seaweed, unseasoned. And you're just going to make squares with it by simply folding and cutting with a knife. And now we can assemble. You're just going to grab a very small layer of rice. You don't want to do too much because you want to make sure everything is balanced. People often add a little too much rice in the beginning. So just make sure you start thin and then simply roll. And that's it. Repeat and you'll get about 30 to 33 rolls. This is an appetizing small bite type of food. We like to cut it in half and dip it in more furikake for more crunch and flavor. And it is just, it's just so good. Pick up SPAM® at your local Walmart and try musubi your way.