this is taking

@katiesreadsbooks

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SoundTikTok sound · Instrumental Music

Promoted product

The Summer Fun Massacre

Why it worked

The video leverages the popular 'BookTok' trend by combining it with a spooky, atmospheric setting (a dark campground at night) and a relevant genre (slasher horror). The creator's relatable fear and the aesthetic of reading by a campfire create an engaging and immersive experience for viewers.

Summary

The creator is at a campground late at night, feeling terrified and deciding to read a slasher horror book. She shows the book, "The Summer Fun Massacre," and settles in to read by the campfire.

Structure

1Setting the scene: late night at a campground
2Expressing fear and deciding to read a horror book
3Introducing the book: "The Summer Fun Massacre"
4Getting comfortable to read by the campfire
5The creator reading the book

Original caption

immersive reading but make it a summer camp slasher🪓🏕️ #BookTok #summerween #slashersummer #readingvlog #latenightreading

More from @katiesreadsbooks

Product placement

The Summer Fun Massacre (book) ACTS - it is read by the creator, and its cover is shown. Removing it would change the video's topic. Milk Duds (candy) APPEARS - a box is visible on the table, but it is not interacted with or mentioned. Removing it would not change the video's topic. Coleman (RV) APPEARS - a trailer with the brand name is visible in the background, but it is not interacted with or mentioned. Removing it would not change the video's topic.

On-screen text

this is taking immersive reading to a whole new level TERRIFIED actually let's get into it

Transcript

This is taking immersive reading to a whole new level because I'm terrified. Actually, I'm actually, like, a little bit freaked out. It is almost 2:00 in the morning. I'm completely alone and I figured what better time to start a slasher horror book than right now. I mentioned this takes place on a campground and we're also on a campground. I'm also wearing my best 80s slasher movie victim attire. So, let's read a slasher horror book together. Let's get into it.

Replying to @Lane Elizabeth how many books does this shelf fit? #BookTok #booksh