pov: you got to hang out with Selena Gomez 🥺😭😍

@fromsandyxo

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Promoted product

Rare Beginnings

Rare Beginnings Eau de Parfum is the new Rare Beauty perfume, with juicy pear nectar, blooming gardenia and jasmine, and warm vanilla bean notes.

2 videos2 creators

Why it worked

The video leverages the star power of Selena Gomez and the popularity of her Rare Beauty brand, combined with the excitement of a new product launch at a major retailer like Sephora, to create engaging content.

Summary

This video shows a person attending the launch event for Selena Gomez's new fragrance, Rare Beginnings, exclusive to Sephora UK. It captures moments of interaction and showcases the product display.

Structure

1Introduction to Selena Gomez at an event
2Showcasing the Rare Beginnings fragrance launch
3Highlighting the exclusivity with Sephora UK
4Featuring Selena Gomez and the products

Original caption

Literally the sweetest and kindest person 😍 @Selena Gomez At the launch of the RARE beginnings fragrance exclușive to @Sephora UK @Rare Beauty #selenagomez #rarebeauty #rarebeginnings #newfragrance

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Product placement

Rare Beauty (ACTS - it is a beauty brand whose products are displayed and mentioned, and its founder is featured. Removing it would change the video's focus.) Sephora UK (APPEARS - it is a retail partner mentioned in the caption and on-screen text, but its interface is not operated and no visible result comes from it. Removing it would not change what happens in the video.) Rare Beginnings (ACTS - it is a fragrance line by Rare Beauty, whose products are displayed and mentioned. Removing it would change the video's focus.)

On-screen text

pov: you got to hang out with Selena Gomez 🥺😭😍

Transcript

Literally the sweetest and kindest person 😍 @Selena Gomez At the launch of the RARE beginnings fragrance exclușive to @Sephora UK @Rare Beauty #selenagomez #rarebeauty #rarebeginnings #newfragrance