If you've been looking for a perfume that feels like a fresh start

@dananozime

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SoundTikTok sound · original sound - dananozime

Promoted product

Rare Beginnings

Rare Beginnings Eau de Parfum is the new Rare Beauty perfume, with juicy pear nectar, blooming gardenia and jasmine, and warm vanilla bean notes.

2 videos2 creators

Why it worked

The video effectively showcases a desirable product by focusing on its sensory appeal and wearability throughout the day, using descriptive language and a relatable "fresh start" narrative. The creator's genuine enthusiasm and the product's exclusive availability at Sephora create a compelling reason for viewers to seek it out.

Summary

The creator reviews "Rare Beginnings" perfume by Rare Beauty, highlighting its evolving scent profile from fresh and juicy to soft floral and finally a warm, cozy finish. The perfume is available exclusively at Sephora and is presented as a wearable and desirable fragrance.

Structure

1Introduction to the search for a fresh perfume
2Introduction of Rare Beginnings by Rare Beauty
3Description of the opening notes (juicy, bright)

Original caption

a perfume that smells like a fresh start @Rare Beauty check out Rare Beginnings perfume only @sephora #RareBeautyPartner #RareBeauty

More from @dananozime

Product placement

Rare Beauty (brand): appears as a watermark/logo on the perfume bottle and is mentioned in the caption and spoken by the creator. It is the brand that created the perfume. Removing it would not change what happens in the video. Sephora (retailer): appears in the on-screen text and caption as the place where the perfume is available. It is the retailer. Removing it would not change what happens in the video. Rare Beginnings (perfume): acts as the subject of the video. The creator discusses its scent profile and how it wears throughout the day. Removing it would fundamentally change the video's content.

Call to action

check out Rare Beginnings perfume only @sephora

On-screen text

Rare Beginnings available only at Sephora

Transcript

If you've been looking for a perfume that feels like a fresh start, I think Rare Beauty just created it. This is Rare Beginnings and what surprised you the most is how it evolves throughout the day. The opening is juicy and bright with pear nectar and pistachio. And immediately feels uplifting and happy. After a few minutes, the floral start to bloom in this, you get gardenia and jasmine and lotus blossom, which makes it feel soft, feminine and airy without being overly floral. My favorite part of this is the dry down. The pink sugar, vanilla bean and cedarwood wrap everything in this creamy warm finish that sits so close to the skin. It's incredibly wearable. I absolutely love their original eau de parfum, which actually won fragrance of the year. And their new fragrance feels like a natural evolution. If fruity florals wrapped in a creamy, warm finish are your thing, this is definitely one I'd snag by Sephora to smell yourself. It starts out fresh and then finishes cozy, which makes it incredibly wearable. Rare Beginnings available only at Sephora. It starts out fresh and then finishes cozy, which makes it incredibly wearable. I absolutely love their original eau de parfum, which actually won fragrance of the year. And their new fragrance feels like a natural evolution. If fruity florals wrapped in a creamy, warm finish are your thing, this is definitely one I'd snag by Sephora to smell yourself.