POV: Selena Gomez invites you to a dream day in December after a long year

@onegrloneworld

13.8K followers · usually 647 views a post

Views

2.1K

Likes

354

Comments

12

Shares

5

SoundTikTok sound · original sound - preechachatt

Promoted product

Rare Beauty

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

7 videos7 creators

Why it worked

The video leverages the aspirational appeal of a 'dream day' and associates it with a popular celebrity and brand, creating a sense of exclusive experience. The aesthetic presentation and focus on relaxation make it highly shareable and desirable content.

Summary

The video showcases a dream day experience, seemingly hosted by Selena Gomez and sponsored by Rare Beauty. It features relaxing elements like massages and aesthetically pleasing food and drinks, highlighting the Rare Beauty brand and its products.

Structure

1Introduction to a dream day experience
2Showcasing relaxing ambiance and decor
3Displaying Rare Beauty products and branding
4

Original caption

I can’t be the only one who love fragrance and massages? Thank you @Rare Beauty for the most relaxing day getting a massage with the new Find Comfort Mousse to Oil and body mist! This was just what I needed after such a long year 😭 @Selena Gomez #rarebeauty #rarebeautybyselena #rarebeautyfindcomfort

More from @onegrloneworld

Product placement

Rare Beauty (cosmetics brand): ACTS - appears on product bottles, on a large display poster, on shopping bags, and is mentioned in the caption. Removing it would change the context of the video as it is the focus of the creator's experience. Ew How (juice brand): ACTS - appears on juice bottles. Removing it would change the context of the video as it is part of the experience being shown. Selena Gomez (person): ACTS - mentioned in the on-screen text and caption as the host of the event. Removing her name would change the context of the video.