I LOVE YOU, LORD

@tbn_official

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Why it worked

The video leverages the emotional power of a well-known gospel song and a charismatic performer to create a spiritually uplifting experience. The native mention of TBN as the broadcast channel, combined with the song's message, likely resonated with a religious audience, driving engagement.

Summary

This video features a gospel singer performing the song "Goodness of God" with a choir. The lyrics express gratitude and praise for God's faithfulness and goodness throughout the singer's life. The TBN logo is visible throughout, indicating the broadcast channel.

Structure

1Singer expresses love and gratitude to God
2Singer reflects on God's mercy and faithfulness
3Singer declares intention to sing of God's goodness
4Singer emphasizes God's constant goodness and faithfulness

Product placement

TBN: (a) it ACTS - it is the channel broadcasting this performance, and its logo appears in the corner of the screen throughout the video. Removing it would not change what happens in the video. TBN+ app: (a) it ACTS - mentioned as a place to watch "Believe For It", implying it is a platform for viewing content. Removing it would not change what happens in the video. TBN YouTube Channel: (a) it ACTS - mentioned as a place to watch "Believe For It", implying it is a platform for viewing content. Removing it would not change what happens in the video. Cece Winans: (b) it merely APPEARS - she is the performer. Removing her would change what happens in the video.

Original caption

“All my life You have been faithful!” @cecewinans singing “Goodness of God”. Watch “Believe For It” on the TBN YouTube Channel or the TBN+ app

More from @tbn_official

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Call to action

Watch "Believe For It" on the TBN YouTube Channel or the TBN+ app

On-screen text

I LOVE YOU, LORD FOR YOUR MERCY NEVER FAILS ME ALL MY DAYS, I'VE BEEN HELD IN YOUR HANDS FROM THE MOMENT THAT I WAKE UP UNTIL I LAY MY HEAD OH, I WILL SING OF THE GOODNESS OF GOD 'CAUSE ALL MY LIFE YOU HAVE BEEN FAITHFUL AND ALL MY LIFE YOU HAVE BEEN SO, SO GOOD WITH EVERY BREATH THAT I AM ABLE OH, I WILL SING OF THE GOODNESS OF GOD

Transcript

I LOVE YOU, LORD FOR YOUR MERCY NEVER FAILS ME ALL MY DAYS, I'VE BEEN HELD IN YOUR HANDS FROM THE MOMENT THAT I WAKE UP UNTIL I LAY MY HEAD OH, I WILL SING OF THE GOODNESS OF GOD 'CAUSE ALL MY LIFE YOU HAVE BEEN FAITHFUL AND ALL MY LIFE YOU HAVE BEEN SO, SO GOOD WITH EVERY BREATH THAT I AM ABLE OH, I WILL SING OF THE GOODNESS OF GOD