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Hook
I'VE HEARD THERE WAS A SECRET CHORD
@tbn_official
2.9M followers · usually 23.6K views a post
Views
557.3K
Likes
53.6K
Comments
196
Shares
2.2K
Why it worked
This video likely performed well due to the star power of Andrea Bocelli and Tori Kelly, combined with the universally recognized and emotionally resonant song "Hallelujah." The scenic backdrop of ancient ruins adds a visually appealing element.
Summary
Andrea Bocelli and Tori Kelly perform a rendition of "Hallelujah" in front of ancient ruins, accompanied by a band and choir. The video features lyrics from the song displayed on screen and a TBN watermark.
Structure
- 1Introduction of performers and setting
- 2Singing the first verse of Hallelujah
- 3Displaying lyrics on screen
- 4Continuing the performance with more verses
- 5Showcasing the TBN watermark
Product placement
TBN: APPEARS - a watermark in the top left corner of the video. Removing it would not change what happens in the video.
Call to action
Watch "The Journey: A Music Special From Andrea Bocelli" on TBN THIS Friday, August 14th at 8pm ET.
On-screen text
TBN
I'VE HEARD THERE WAS
A SECRET CHORD
THAT DAVID PLAYED, AND IT
PLEASED THE LORD
BUT YOU DON'T REALLY CARE
FOR MUSIC, DO YA?
IT GOES LIKE THIS,
THE FOURTH, THE FIFTH
THE MINOR FALL,
AND THE MAJOR LIFT
THE BAFFLED KING
COMPOSING HALLELUJAH
Original caption
@andreabocelliofficial and @torikelly sing "Hallelujah"! Watch "The Journey: A Music Special From Andrea Bocelli" on TBN THIS Friday, August 14th at 8pm ET.
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