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28 videos
33.8Talking HeadOther hookLifestyle
Hook
All right, all right, just be okay.
@vitacoco
1.2M followers · usually 17.4K views a post
Views
587.9K
Likes
6.5K
Comments
277
Shares
425
Promoted product
Vita Coco
Vita Coco is a brand of coconut water featured in humorous skits and promotional content.
Why it worked
The video likely worked due to its humorous and relatable portrayal of a brand's consumer, using a costume to create a visually engaging and shareable piece of content.
Summary
The video shows a person dressed in a Vita Coco costume, posing and dancing. The text overlay humorously labels them as "the average vitacoco consumer."
Structure
- 1Person in Vita Coco costume appears
- 2Text overlay: "The average vitacoco consumer"
- 3Person poses and dances
- 4Video ends
Product placement
The person is wearing a full Vita Coco costume, prominently displaying the brand name and product imagery.
Original caption
holy mog #vitacoco #coconutwater
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