posing like we won a championship

@vitacoco

1.2M followers · usually 17.4K views a post

Views

880.7K

Likes

4.5K

Comments

64

Shares

110

SoundTikTok sound · original sound - konsalyrics

Promoted product

Vita Coco

Vita Coco is a brand of coconut water featured in humorous skits and promotional content.

28 videos

Why it worked

The video leverages a celebratory and aspirational theme ('won a championship') combined with a recognizable brand mascot and product, creating a visually engaging and shareable piece of content.

Summary

A person and a Vita Coco mascot pose in front of a large inflatable Vita Coco shirt, celebrating as if they won a championship. The video features the Vita Coco product prominently.

Structure

1Introduction with text overlay
2Person and mascot posing with product
3Mascot interacting with person
4Person flexing with product
5

Original caption

coconut water trophy 🏆 @Josh Hart #vitacoco #coconutwater #champion

More from @vitacoco

Product placement

Vita Coco Coconut Water: ACTS - it is held up by a person and a mascot, and is the central focus of the video. Removing it would change the video's purpose. Vita Coco (logo on mascot and large blue shirt): APPEARS - it is a logo on the mascot and a large inflatable shirt. Removing it would not change what happens in the video.