Why it worked
The video leverages a relatable question about surrogacy relationships to create an emotional connection, then provides a heartwarming update that showcases the positive outcome and enduring bond, culminating in the promotion of their book.
Summary
This video documents the enduring friendship between two fathers and their surrogate, showcasing their journey through two surrogacy experiences resulting in three children. It highlights their continued bond six years later and announces the release of their co-authored book, "Who's the REAL DAD?"
Structure
- 1Introduction to the question about the surrogate relationship
- 2Showing the progression of time and family growth
- 3Highlighting the lasting friendship
- 4Announcing the book release
Call to action
Link in bio!
On-screen text
People always ask us if we still speak to our surrogate...
6 years later, 3 children
And friends for life!
We even wrote a book together!
"Who's the REAL DAD? Is out now!