Why it worked
The video effectively uses a chronological narrative, showcasing key milestones in the family's journey to parenthood through surrogacy. This personal and emotional storytelling, combined with a clear call to action for their book, likely resonated with viewers and drove engagement.
Summary
This video chronicles the journey of two dads and their surrogate, from meeting in 2020 to the birth of their daughter in 2021, the transfer of a second embryo that split in 2022, the birth of twins in 2023, and their relocation as a family of five. It culminates with a look ahead to 2026, when they will reunite in London for the release of their book, "Who's the REAL DAD?"