Who would have thought that this could turn into...

@thetravellinggays

93.3K followers · usually 4.9K views a post

Views

56.7K

Likes

290

Comments

16

Shares

24

SoundTikTok sound · original sound - meaningful_english

Promoted product

Who's the REAL DAD?https://amzn.to/4kYYrQZ ↗

Why it worked

The video leverages a personal and relatable story about surrogacy and LGBTQ+ parenthood, combined with the announcement of a book, to create an emotional connection with viewers. The "soft sell" approach, where the product is integrated naturally into the narrative, makes it more engaging and less like a direct advertisement.

Summary

A couple, who are proud dads to three children via surrogacy, announce the release of their book titled "Who's the REAL DAD?", sharing their journey to becoming LGBTQ+ parents. The video showcases the book cover and encourages viewers to purchase it via the link in their bio.

Structure

1Introduction of the couple and their journey
2Announcement of their book "Who's the REAL DAD?"
3Presentation of the book cover
4Call to action to buy the book

Product placement

Who's the REAL DAD? (book): ACTS - it is the subject of the video, being presented and discussed. Removing it would change the video's purpose. (book cover): APPEARS - it is part of the book's presentation. Removing it would not change the video's purpose.

Call to action

Link in bio

Original caption

We can't believe it either! 3 babies together and now a book! "Who's the REAL DAD?" It's out now! We hope you love it! We are so proud of this book and can't wait for you all to read it. Link in bio 🏳️‍🌈❤️🙃 #surrogacy #lgbtq #book