Trying this weeks crumbl for hitting 2.5 million! 🥺💖

@kkittylux

2.5M followers · usually 235.5K views a post

Views

796.5K

Likes

98.5K

Comments

476

Shares

3.8K

SoundTikTok sound · original sound - kkittylux

Promoted product

Crumbl Cookies

Why it worked

The creator's genuine and strong negative reactions to the cookies, especially the hot Cheeto flavor, created a relatable and entertaining viewing experience. The celebration of a follower milestone also added a positive context to the review.

Summary

The creator tries four different Crumbl cookies, celebrating reaching 2.5 million followers. She rates three of the cookies as mediocre to bad, with the hot Cheeto cookie being particularly disliked.

Structure

1Intro and celebration of follower milestone
2Trying the hot Cheeto cookie and disliking it
3Trying the Hershey cookie and rating it 7/10
4Trying the Nerds cookie and rating it 4.5/10
5Trying the hot Cheeto cookie again and rating it 0/10
6Concluding thoughts and thanks

Product placement

Crumbl Cookies (bakery): The cookies are eaten and reviewed. Removing it would change the video. Crumbl (brand): The box is shown. Removing it would change the video.

On-screen text

Original caption

I REALLY don’t like sweet and spicy 🫩 halfway to 3 mil!!! #kkittylux #crumblcookies #mukbang #fyp #viral please don’t take any of this super seriously 😭 I didn’t like the cookies but you should form your own opinions!!(don’t get me)

More from @kkittylux

More breakout videos from this creator.

Trying this weeks crumbl for hitting 2.5 million! 🥺💖 7/10

Transcript

Trying this weeks crumbl for hitting 2.5 million! 🥺💖 I'm just gonna do it. Oh no. This should have never came off the drawling board. Oh no. I hit 2.5 million followers on TikTok. And to celebrate I got Crumbl. I have not had Crumbl in like six months. Because Loki is nasty. Let's see what the cookies are looking like. What the heck? This was the lime they gave me for the hot flaming Cheeto. They could've kept that. I don't want to eat this. Like I literally don't want to eat this. Okay, first let's do this. My only wish is to survive. This one is the Hershey cookie. This one honestly does not look that bad. Let's try it. This one is not terrible. I mean, it's kind of basic. It's nothing really special about it. But it's not terrible. So I'll give it a seven out of 10. Next we have the nerds cookie. Also known as raspberry slushy. This looks pretty funky. I didn't really get any of the icing, so let me just taste that. No. We can just take all the gloop and gloop off. I think this will be a good cookie. But unfortunately, it's still on there. Four and a half out of 10. I'm holding the one that I've been dreading the most. I don't want to eat this. I'm just gonna do it. Oh no no no. This was the worst thing I've ever tasted. I don't even know what to say. I feel like I'm gonna throw up. Honestly, that might have been a zero out of 10. The cookie seems confused. Like it doesn't know. No. It's nasty. I actually like this one. This one was trash. This one was okay. This one should never touch anybody's tongue ever. Anyway, I don't know why I was expecting something different. I think I'm gonna go sit on the toilet. If you tried this week's Crumbl, let me know what you guys think. Me personally, I think my reactions are pretty valid. Thank you guys so much for 2.5 million. And I'll see you guys later. Bye.