Everyone's saying that this is the worst lineup in Crumbl cookie history

@jennyhoyos

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SoundTikTok sound · Chopin Nocturne No. 2 Piano Playing

Promoted product

Crumbl Cookies

Why it worked

The creator's honest and often humorous reactions to controversial cookie flavors generated engagement. The use of on-screen ratings provided clear takeaways for viewers.

Summary

The creator reviews four different Crumbl Cookies, rating them based on taste and texture. She expresses surprise at some of the flavors and gives her final ratings for each.

Structure

1Introduction to the week's Crumbl cookie lineup
2Review of the Slushy cookie
3Review of the Nerd Clusters cookie
4Review of the Honeybun cookie
5Review of the Hot Cheeto cookie

Product placement

Crumbl Cookies (ACTS) - a cookie company that sells cookies. Removing it would change what happens in the video.

On-screen text

8/10 6/10 10/10

Original caption

trying this week’s crumbl cookie lineup 💀🌶️🍪

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Transcript

Everyone's saying that this is the worst lineup in Crumbl cookie history, but let's see if that's actually true. First up, the Slushy cookie. Everyone's saying that this is the worst lineup in Crumbl cookie history, but let's see if that's actually true. First up, the Slushy cookie. I don't know how they did it, but this tastes exactly like a Slushy. I just hate Slushies, so I'm gonna give this a 5 out of 10. Next, Nerd Clusters. One of the best candies, so they cannot mess this up. This actually is better than the candy. It may not look good, but 8 out of 10. Next, the Honeybun cookie. Honestly, this looks more like a regular Honeybun than a cookie, but let's see. I really don't like Honeybuns as is, 'cause they're way too sweet and then they add more sugar with the glaze. Also, why is this literally crumbling? 6 out of 10. And finally, the Hot Cheeto cookie. Why is this even a flavor? Anyway, it came with a lime. I don't think lime belongs on a cookie. Anyway, Cheetos don't belong on a cookie to begin with. Maybe it's not that bad. I feel like everyone's exaggerating on the lime. All right, let's try it. Oh my god. That's awful. I'm so sorry to eat it. 10 out of 10.