Alright, before I address my dickhead son and all the stupid shit that we had to watch him do on set every day while we film Jiji.

@therock

79.8M followers · usually 844.6K views a post

Views

4.0M

Likes

515.3K

Comments

4.7K

Shares

7.7K

Promoted product

Jumanji: Open World

3 videos2 creators

Why it worked

The video leverages the star power of Dwayne Johnson and the comedic chemistry with Kevin Hart, creating relatable and humorous content around a highly anticipated movie release. The personal anecdotes and playful banter make the promotion feel authentic and engaging.

Summary

Dwayne "The Rock" Johnson announces the upcoming release of the Jumanji trailer and a live Q&A session with the cast. He humorously describes the antics of Kevin Hart on set, highlighting his eating habits and playful interactions.

Free account

Transcript, structure and on-screen text

6 beats, a 373-word transcript and 10 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

IT’S JUMANJI DAY! 🤳🏾 Join me, @Karen Gillan, @Jack Black and my dickhead son @Kevin Hart for an epic LIVE today at 5:50pm PT/8:50pm ET on Instagram 🎥 6pm PT/9pm ET: The OFFICIAL trailer for JUMANJI: OPEN WORLD goes live. See ya then.. let’s go fam! #Jumanji  @Sony Pictures  @Jumanji Movie