He's legendary...

@primevideo

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SoundTikTok sound · original sound - primevideo

Promoted product

The Man With the Bag

Why it worked

The trailer leverages the star power of Arnold Schwarzenegger in a comedic, high-production holiday role, creating immediate intrigue and nostalgia.

Summary

This is a trailer for the Prime Original movie 'The Man With the Bag' starring Arnold Schwarzenegger, announcing its release date on Prime Video. The film follows Santa Claus as he attempts to recover his stolen bag of gifts.

Structure

1Introduction of the legendary character
2Conflict reveal: the stolen bag
3Character identity reveal
4Release date and platform announcement

Product placement

Prime Video (a) acts as the streaming platform distributing the film and is the brand behind the production; removing it would change the video as it is the primary destination for the content. The Man With the Bag (a) acts as the subject of the trailer, which is a film being promoted for release; removing it would change the video as it is the product being sold.

Call to action

Watch on Prime Video December 2

On-screen text

He's legendary... larger than life... and goes by many names. This Christmas. My bag was stolen by a very naughty elf. ...the world will know him as... I'm Santa Claus. I'm back! NEW MOVIE DECEMBER 2

Original caption

It’s the most wonderful heist of the year. The Man With the Bag is coming to Prime Video December 2.

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Transcript

He's legendary... larger than life... and goes by many names. Do I know you? Kris Kringle, Weihnachtsmann, Christmas Man... That's what the dogs call me. This Christmas. My bag was stolen by a very naughty elf. The world will know him as... I'm Santa Claus. Everybody's waiting for the man with the bag. I'm back! New movie December 2.