TERRIBLE NEW CAR QUALITY

@zacrios

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SoundTikTok sound · original sound - zacrios

Promoted product

Jeep Recon

Why it worked

The video tapped into a common consumer frustration with perceived declining car quality, especially for expensive new models. The viral TikTok exposing specific flaws and the subsequent official response created a compelling narrative that resonated with a large audience.

Summary

Car YouTubers exposed poor build quality on a pre-production Jeep Recon electric vehicle at the LA Auto Show, sparking viral outrage. Stelantis, Jeep's parent company, responded by stating the vehicle was a hand-built prototype not representative of final production quality.

Structure

1Introduction of the issue: car YouTubers exposing poor build quality.
2Demonstration of the poor quality in a viral TikTok video.
3Public outcry and criticism of the $65,000 vehicle.
4Stelantis's response: claiming it was a pre-production prototype.
5

Original caption

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More from @zacrios

Product placement

Jeep: ACTS - The video discusses the build quality of a new Jeep Recon electric vehicle. Removing the mention of Jeep would change the subject of the video. Stelantis: ACTS - Stelantis is identified as the parent company of Jeep and is mentioned in response to criticism of Jeep's build quality. Removing the mention of Stelantis would remove the context of the company's response. The Middle Lane: APPEARS - This is a TikTok page that posted a viral video. Removing the mention of the page would not change what happens in the video, as the content of the video is the focus. The video itself is the primary subject of discussion, not the TikTok page.

On-screen text

TERRIBLE NEW CAR QUALITY This is not a good look IS THIS ALLOWED CAR YOUTUBERS ARE GETTING IN TROUBLE DID TO A JEEP AT THE LA AUTO SHOW HAVE JUST EXPOSED THE BUILD QUALITY 65,000 DOLLAR CAR SO JEEP JUST UNVEILED THE NEW FULLY ELECTRIC RECON IT'S A RUGGED NEW EV AGAINST THE HUMMER AND THE RIVIAN THE NEW TRUCK LA AUTO SHOW LAST WEEK WITH PUBLIC COULD GET IT AND WELL ONE TIKTOK PAGE CALLED THE MIDDLE LANE POSTED A VIRAL VIDEO OF THEM DOING THIS VIDEO THE CREATORS CAN BE SEEN ABSOLUTELY DUMPING ON THE INTERIOR OF THE THEY POINT OUT MISALIGNED PIECES AND PANEL GAPS HARP ON ALL THE PLASTIC AND REATTACHING PLASTIC PANELS ALL IN THE SPIRIT OF TESTING BUILD QUALITY THE VIDEO WENT VIRAL AND PEOPLE WERE THAT THIS IS UNACCEPTABLE FOR A 65 THOUSAND DOLLAR BRAND NEW CAR AND THEY WOULD BE RIGHT BUT STELANTIS PARENT COMPANY OF JEEP SAY ABOUT THIS THEY SAW THE VIDEO AND THEY RESPONDED THE VEHICLE IN THIS VIDEO IS A PRE PRODUCTION SHOW CAR BUILT EXCLUSIVELY FOR REVEALS AND EVENTS THE PROTOTYPES ARE HAND BUILT AND DO NOT DEMONSTRATE THE FINAL PRODUCTION QUALITY THAT'S RICH COMING FROM STELANTIS GOING OVER TO HEAR ME OUT DON'T YOU SEND THE BEST VERSION AN EXPO THAT'S WHAT I WOULD THINK ONCE YOU BRING YOUR BEST CAR THEY'RE MAD BECAUSE THEY WERE CALLED OUT THEY EXPOSE NOTHING EVERYONE KNOWS JEEP QUALITY UNDER STELANTIS AND I THOUGHT HAND BUILT MEANT BETTER QUALITY

Transcript

Is this allowed? A couple of car YouTubers are getting in trouble for what they did to a Jeep at the LA Auto Show. They have just exposed the build quality of this new $65,000 car. So Jeep just unveiled the new fully electric Recon. It's a rugged new EV meant to go up against the Hummer and the Rivian. The new truck was on display at the LA Auto Show last week with the public could get their hands on it. Well, one TikTok page called The Middle Lane posted a viral video of them doing just that. In this video, the creators can be seen absolutely dumping on the interior of the new Recon. They point out misaligned pieces and panel gaps harp on all the plastic and reattaching plastic panels all in the spirit of testing build quality. The video went viral and people were commenting that this is unacceptable for a $65,000 brand new car. And they would be right. But Stelantis, parent company of Jeep, had something to say about this. They saw the video and they responded. The vehicle in this video is a pre-production show car built exclusively for reveals and events. The prototypes are hand-built and do not demonstrate the final production quality. That's rich coming from Stelantis. Going over to the comment section, "Hear me out... don't you send the best version of your product to an expo? That's what I would think. Once you bring your best car to a show, they're mad because they were called out. They expose nothing. Everyone knows Jeep quality under Stelantis is horrendous." And I thought "hand-built" meant "better quality".