Selena Gomez's "Rare Beauty" Expanding to Israeli markets

@_ashbae

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Selling · Ecom Product

Rare Beautyseen in 4 videos →

Why it worked

The video leverages a controversial geopolitical event to create a strong emotional reaction, framing the product's expansion as morally reprehensible. It uses direct accusations and visual evidence (screenshots, videos) to support its claims, appealing to a specific audience's outrage and encouraging a boycott.

Summary

The video criticizes Selena Gomez's Rare Beauty brand for expanding into Israeli markets, accusing Gomez and her husband of being Zionists and profiting from the conflict in Gaza. It highlights the brand's upcoming availability in Israeli retail stores and online, contrasting it with Gomez's past refusal to speak out on the situation in Gaza.

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Original caption

At a time when celebrities like Ariana Grande are donating millions to aid initiatives, Mark Ruffalo is calling out political leaders on a world stage, Javier Bardem is flying the Palestinian flag proudly- silence in the face of injustice IS a statement. Boycott Rare Beauty. #arab #ArabTikTok #palestine #palestinian #palestine🇵🇸