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5.3Talking HeadContrarian hookHealth
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Susan Yara you make me SICK. Naturium is out
@thenotoriousnef
168.6K followers · usually 46.2K views a post
Views
228.6K
Likes
44.2K
Comments
1.2K
Shares
846
Why it worked
The video likely resonated due to its strong emotional appeal, connecting a popular consumer product with a highly contentious geopolitical issue. By framing the founder's actions as insensitive and morally reprehensible, the creator tapped into existing public sentiment and offered a clear call to action for consumers to boycott the brand and seek alternatives.
Summary
The creator expresses outrage at the founder of Naturium, Susan Yara, for vacationing in Israel and posting photos while Palestinians are suffering. She states she will no longer support Naturium due to this association and offers to recommend alternative products. The video also includes strong political commentary regarding the Israeli-Palestinian conflict.
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Transcript, structure and on-screen text
5 beats, a 274-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
There’s something so disgusting about someone actively choosing to vacation in a settler state and take thirst traps on the same coastline where the massacre of innocent Palestinians is occurring. Even though Susan Yara sold Naturium a few years back, I feel so uncomfortable purchasing or recommending @Naturium products EVER again due to their ongoing involvement with her. All that for a photo on an ugly beach. Let me know which Naturium products you’re looking for replacements for, and I would be happy to make a follow up video with recommendations. SAME ON YOU @Susan Yara FROM THE RIVER TO THE SEA 🇵🇸🍉 #susanyara #naturium #boycottnaturium #bds #freepalestine
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