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@itssamanthaalyze

1.8K followers · usually 310 views a post

Views

3.2K

Likes

226

Comments

18

Shares

3

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Selling · Ecom Product

Rare Beautyseen in 4 videos →

Why it worked

The video leverages a popular and trending campaign from a well-known brand (Rare Beauty) and connects it to a broader marketing lesson about brand building. This approach appeals to viewers interested in marketing strategy and current trends, making the content highly shareable and engaging.

Summary

The creator discusses Rare Beauty's new campaign featuring Ella Bright, highlighting how the brand successfully tapped into existing conversations and trends to create a memorable marketing moment. They explain that effective branding comes from offering a unique perspective on relevant topics rather than forcing new content ideas.

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Original caption

Im actually obsessed with this @Rare Beauty campaign with @ella bright :) and the @Off Campus vibe 😭 what do yall think?!! #offcampus #rarebeauty #ellabright #marketing #blush