The creator uses a "Get Ready With Me" format, which is popular on TikTok, and incorporates multiple branded products in a natural way. The inclusion of a holiday announcement also adds an element of intrigue and engagement.
Summary
The creator is doing her "Get Ready With Me" routine, showcasing various skincare and hair products. She applies cleanser, moisturizer, and hair products before preparing for an upcoming holiday.
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Transcript, structure and on-screen text
5 beats, a 22-word transcript and 12 lines of on-screen text — the parts you need to write your own version.
Original caption
Good Night, x WE GOING ON HOLIDAY SOOOOON!! Guess where? As always: @Tatcha @ISOCLEAN @JOCELYNS @Kérastase @RedkenUKI @UKLASH #gurwm #nightroutine #skincareroutine #skincare