GURWM.

@jocelynmeiere

3.1M followers · usually 59.3K views a post

Views

675.0K

Likes

16.7K

Comments

173

Shares

247

SoundTikTok sound · original sound - speedupsongsformyself101

Promoted product

JOCELYNSjocelyns.uk

Your very own Handmade Luxury Press On Nails, at the click of a button.

4 videos

Why it worked

The creator uses a "Get Ready With Me" format, which is popular on TikTok, and incorporates multiple branded products in a natural way. The inclusion of a holiday announcement also adds an element of intrigue and engagement.

Summary

The creator is doing her "Get Ready With Me" routine, showcasing various skincare and hair products. She applies cleanser, moisturizer, and hair products before preparing for an upcoming holiday.

Structure

1Getting ready for holiday
2Applying skincare
3Applying hair products
4Preparing for bed

Original caption

Good Night, x WE GOING ON HOLIDAY SOOOOON!! Guess where? As always: @Tatcha @ISOCLEAN @JOCELYNS @Kérastase @RedkenUKI @UKLASH #gurwm #nightroutine #skincareroutine #skincare

More from @jocelynmeiere

Product placement

Tatcha The Water Cream: acts - it is a skincare product applied to the face. Removing it would change the video. ISOCLEAN: acts - it is a skincare product applied to the face. Removing it would change the video. JOCELYNS: acts - it is a brand of press-on nails, which are applied to the creator's fingers. Removing it would change the video. Kérastase: acts - it is a hair product applied to the hair. Removing it would change the video. RedkenUKI: acts - it is a hair product applied to the hair. Removing it would change the video. UKLASH: acts - it is a beauty product applied to the eyelashes. Removing it would change the video.

On-screen text

GURWM. GURWM. GURWM. GURWM. GURWM. GURWM. GURWM. GURWM. GURWM. GURWM. GURWM. GURWM.

Transcript

Good Night, x WE GOING ON HOLIDAY SOOOOON!! Guess where? As always: @Tatcha @ISOCLEAN @JOCELYNS @Kérastase @RedkenUKI @UKLASH #gurwm #nightroutine #skincareroutine #skincare