GOING BLONDER ft. Fat Papi & Samantha Cusick

@jocelynmeiere

3.1M followers · usually 158.6K views a post

Views

3.2M

Likes

284.5K

Comments

934

Shares

3.0K

SoundTikTok sound · original sound - wanted.psl

Promoted product

Samantha Cusick London

SCL (Samantha Cusick London) is London

Why it worked

The video likely worked due to the relatable "going blonder" theme combined with the presence of collaborators, creating a sense of community and shared experience. The quick cuts and visual transformation also contribute to its watchability.

Summary

The video documents a hair transformation where the creator goes from blonde to a blonder shade. It shows snippets of the process at Samantha Cusick London, featuring collaborators Fat Papi and Samantha Cusick.

Structure

1Introduction to going blonder
2Getting hair done at the salon
3Collaborators appear
4Hair washing and cutting
5Final reveal of the new hair

Original caption

When worlds collide @Samantha Cusick London @fatpapimusic #bobgirl #bob

More from @jocelynmeiere

Product placement

Samantha Cusick London: This is a hair salon where the client is getting her hair done. It ACTS as the location for the hair transformation. Removing it would change the context of the video. Fat Papi: This is a musical artist who appears in the video, possibly as a collaborator or for comedic effect. They merely APPEAR. Removing them would not change the core action of the video.