GURWM.

@jocelynmeiere

3.1M followers · usually 59.3K views a post

Views

3.1M

Likes

255.7K

Comments

719

Shares

2.4K

SoundTikTok sound · original sound - fatpapimusic

Promoted product

JOCELYNSjocelyns.uk

Your very own Handmade Luxury Press On Nails, at the click of a button.

4 videos

Why it worked

The video uses a popular "Get Ready With Me" format with a focus on skincare and beauty, which resonates well with the target audience. The creator's aesthetic and the inclusion of multiple popular beauty brands likely contributed to its engagement.

Summary

The creator shows a "Get Ready With Me" routine, focusing on skincare and applying press-on nails. The video highlights various beauty products and ends with the creator in bed, implying the completion of her nighttime routine.

Structure

1Getting ready for bed
2Applying skincare products
3Applying press-on nails
4Getting into bed

Original caption

Good Night, x As always: @JOCELYNS @UKLASH @RedkenUKI @Tatcha @Kérastase #nightskincare #skincare #skincare #gurwm

More from @jocelynmeiere

Product placement

JOCELYNS (ACTS - creator's press-on nail brand, likely used in the video, removing it would change the content) @JOCELYNS (APPEARS - social media handle, removing it would not change the video content) UKLASH (APPEARS - social media handle, removing it would not change the video content) RedkenUKI (APPEARS - social media handle, removing it would not change the video content) Tatcha (APPEARS - social media handle, removing it would not change the video content) Kérastase (APPEARS - social media handle, removing it would not change the video content)

On-screen text

GURWM.

Transcript

Let me show you how to get that bad. You ain't never coming last. For your man, you know this gonna make a man. That bad. So we make a feel more can. Stay that ass, baby. Show them that you bad.