POV: You thought today was launch day for the "NEW Caesar Sauce and NEW crispier McCrispy Strips" it turns out it was tomorrow....

@enriquealborta

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Promoted product

McDonald's Appmcdonalds.com

Download McDonald’s by McDonald

41 videos38 creators

Why it worked

The video uses a relatable 'POV' hook and a high-energy, authentic-feeling review format that integrates the brand naturally into a lifestyle-style skit.

Summary

Two creators visit a McDonald's drive-thru to try the new McCrispy Strips and Caesar sauce. They review the food in their car, emphasizing the crispiness and flavor of the new items.

Structure

1Creators arrive at McDonald's drive-thru
2Creators return the next day for the launch
3Creators receive their order
4Creators taste and review the chicken strips and sauce

Original caption

The waiting is over… and the first bite didn’t disappoint. 🍗 The new McCrispy Strips paired with the new Caesar Dressing are the combo you need to try before they’re gone. @mcdonalds #mcdscaesar #mccrispy #drivethru #mcdonalds

More from @enriquealborta

Product placement

McDonald's McCrispy Strips and Caesar Sauce are the central focus of the video, shown in packaging and being consumed.

Call to action

Make sure your next McDonald's order includes the "NEW Caesar Sauce and NEW crispier McCrispy Strips" Available now !!

On-screen text

POV: You thought today was launch day for the "NEW Caesar Sauce and NEW crispier McCrispy Strips" it turns out it was tomorrow.... Next day.... Scan to Download. Get the Deets Locally Owned and Operated The new Caesar Dressing is creamy, tangy, and the perfect match for the new McCrispy Strips. Trust me... dip your fries in it too. Make sure your next McDonald's order includes the "NEW Caesar Sauce and NEW crispier McCrispy Strips" Available now !! The NEW!!! Caesar sauce

Transcript

POV: You thought today was launch day for the "NEW Caesar Sauce and NEW crispier McCrispy Strips" it turns out it was tomorrow.... Next day.... Hello guys, today we are partnering with McDonald's to see what they have new. Come with us. We're so excited to try the new McCrispy Strips with the new Caesar sauce. Gracias. Wait, wait, wait, wait, you're forgetting the sauce. Oh, that's right. The new Caesar dressing is creamy, tangy, and the perfect match for the new McCrispy Strips. Trust me, dip your fries in it too. So crispy and delicious. You need to try it. It's your turn. This is great. So crispy, fresh, tender, overall amazing. Hot and moist. Look at this, look at the chicken. It's so moist. It's just falling apart. Make sure your next McDonald's order includes the "NEW Caesar Sauce and NEW crispier McCrispy Strips" Available now !! Don't forget to run to McDonald's and get the new McCrispy Strips and don't forget the Caesar sauce.