THIS FRAGRANCE IS

@smellindeevine

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SoundTikTok sound · Evening Aura

Promoted product

Drunk Saffron

Why it worked

The video combines a compelling origin story with a unique product and a provocative name, creating intrigue. The creator's enthusiastic delivery and the visually appealing presentation of the perfume bottle further enhance its shareability.

Summary

This video introduces the perfume brand BORNTOSTANDOUT and its fragrance "Drunk Saffron." The founder, a former Korean banker, sold his art collection to create the brand, inspired by his childhood experiences with perfumes. The video highlights the unique bottle design and the fragrance's complex notes, positioning it as a statement scent for those who want to stand out.

Structure

1Introduction of the brand and its origin story
2Founder's background and motivation
3Description of the "Drunk Saffron" fragrance and its notes
4Explanation of the brand's philosophy and target audience
5

Original caption

The fragrance brand that sold paintings to fund itself, named a scent “Who F***ing Cares,” and hit millions in sales anyway. Meet Drunk Saffron by BORNTOSTANDOUT — cognac, saffron, leather, and zero apologies. #fragrancetok #borntostandout #cologne #perfumecollection #perfum @BORNTOSTANDOUT

More from @smellindeevine

Product placement

BORNTOSTANDOUT (ACTS): This is the brand of the perfume being discussed and shown. Removing it would change what happens in the video as it is the subject of the review. DRUNK SAFFRON (ACTS): This is the name of the specific perfume being reviewed. Removing it would change what happens in the video as it is the subject of the review. JOSEON DYNASTY PORCELAIN (APPEARS): This is a style of porcelain mentioned for comparison to the bottle shape. Removing it would not change what happens in the video.

Call to action

Be honest in the comments.

On-screen text

THIS FRAGRANCE IS ONE FRAGRANCE. ONE STORY EP 4 CREATED BY A KOREAN EX BANKER WHO SOLD HIS PERSONAL ART COLLECTION TO FUND A PERFUME BRAND CALLED WHO F***ING CARES? BORNTOTSTANDOUT OUT STARTED IN SEOUL IN 2022.. THE FOUNDER, JUN SPEND HIS MONEY WHEN HE WAS KID IN SKETCHY SHOPS BUYING COLOGNES AND PERFUMES AND GOT OBSESSED. HE QUIT HIS BANKING JOB, HE SOLD HIS PAINTINGS AND BUILT A PERFUME BRAND FROM ZERO. THE BOTTLES ARE SHAPED LIKE JOSEON DYNASTY PORCELAIN. THE NAME IS DELIBERATELY UNHINGED, AND THE WHOLE BRAND EXISTS BECAUSE HE WAS SICK OF NICHE FRAGRANCES. PLAYING QSAFE, TECHNICALLY BEAUTIFUL EMOTIONALLY BORING, DRUNK SAFFRON IS EXACTLY THAT PHILOSOPHY IN A BOTTLE. COGNAC, PLUM, SAFFRON, LEATHER, COFFEE, VANILLA, PATCHOULI. IT SMELLS LIKE A DECISION YOU MAKE AFTER TWO DRINKS THAT YOU DON'T REGRET. DRUNK SAFFRON IS NOT A FRAGRANCE FOR PEOPLE WHO WANTS TO SMELL NICE. IT'S FOR PEOPLE MAKE A STATEMENT. AND FOR BRANDS THAT WENT FROM HERE UP TO THERE IN THREE YEARS MEANS THAT LOTS OF PEOPLE AGREE. WOULD YOU WEAR A FRAGRANCE CALLED DRUNK SAFFRON IN PUBLIC? BE HONEST IN THE COMMENTS. THANK YOU FOR WATCHING. SEE YOU ONE. BYE.

Transcript

This fragrance is one fragrance. One story. Ep 4. Created by a Korean ex banker who sold his personal art collection to fund a perfume brand called Who F***ing Cares? Born to Standout. Out started in Seoul in 2022. The founder, Jun, spent his money when he was a kid in sketchy shops buying colognes and perfumes and got obsessed. He quit his banking job, he sold his paintings and built a perfume brand from zero. The bottles are shaped like Joseon Dynasty porcelain. The name is deliberately unhinged, and the whole brand exists because he was sick of niche fragrances. Playing Qsafe, technically beautiful, emotionally boring. Drunk Saffron is exactly that philosophy in a bottle. Cognac, plum, saffron, leather, coffee, vanilla, patchouli. It smells like a decision you make after two drinks that you don't regret. Drunk Saffron is not a fragrance for people who wants to smell nice. It's for people who make a statement. And for brands that went from here up to there in three years. Means that lots of people agree. Would you wear a fragrance called Drunk Saffron in public? Be honest in the comments. Thank you for watching. See you one. Bye.