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@project.frags

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SoundTikTok sound · chill stylish lofi beats(1535963)

Promoted product

Project Fragsprojectfrags.com

7 videos

Why it worked

The video addresses a common pain point for fragrance buyers: the high cost and risk of purchasing full-size bottles without knowing if they'll like the scent. By offering smaller, more affordable "try before you buy" options, Project Frags provides a clear value proposition that resonates with potential customers.

Summary

The creator introduces their company, Project Frags, which offers fragrances in smaller, more affordable bottles. This allows customers to try out scents before committing to a full-size purchase, saving them money and preventing waste if they dislike a fragrance.

Structure

1Introduce expensive fragrances
2Introduce Project Frags and its concept
3Showcase smaller bottles
4Call to action to visit website

Original caption

Blind buying fragrances without the BIG risk 😎 #cologne #perfume

More from @project.frags

Product placement

Project Frags (company that sells fragrances in smaller bottles; ACTS - it is the company that the creator started and is promoting, and its website is given as a CTA. Removing it would change what happens in the video). BYREDO Bal d'Afrique (fragrance; APPEARS - it is shown as an example of a full-size fragrance, but its specific function or benefit is not demonstrated, and removing it would not change the core message about Project Frags). Byredo (brand of Bal d'Afrique; APPEARS - it is the brand name on the bottle, but removing it would not change the core message). Guerlain (brand of Troublantes fragrance; APPEARS - it is the brand name on the bottle, but removing it would not change the core message). Troublantes (fragrance; APPEARS - it is shown as an example of a full-size fragrance, but its specific function or benefit is not demonstrated, and removing it would not change the core message about Project Frags).

Call to action

Go check out projectfrags.com to save yourself some money

On-screen text

BUY $400 OR FRAGRANCE $600 BUY FRACTION PRICE COMPANY Project Frags WE FRAGRANCES MAKE IN BOTTLES COULD TRY BEFORE A BOTTLE TO SIZE LIKE D'AFRIQUE LEGENDS TROUBLANTES PROJECTFRAGS.COM SOME END FRAGRANCE HAVE FULL

Transcript

You can buy this fragrance for $400 or buy this fragrance for $600 or you could buy these for a fraction of the price. I started a company called Project Frags. We sell fragrances and make them available in smaller size bottles so then you could try them out before committing to a full size bottle. So before committing to size like Bal d'Afrique, Speed Legends or Troublantes. Go check out projectfrags.com to save yourself some money. Because if you end up not liking the fragrance, you won't have to throw away a full bottle.