NEW Krispy Kreme

@thefoodinbox

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Promoted product

Krispy Kreme Passport to Japan range

Enjoy the limited-time Passport to Japan Dozen with three Japanese Cheesecake, three Yuzu Citrus Burst, three Strawberry Shortcake and three Original Glazed® doughnuts. Available in-store and via easy online ordering.

Why it worked

The video taps into the popular trend of food reviews and limited-edition product launches, using visually appealing donuts and enthusiastic creators to generate excitement and encourage immediate purchase.

Summary

The video showcases Krispy Kreme's new "Passport to Japan" donut collection, featuring three new flavors inspired by Japanese desserts. The creators try each donut, describing their taste and texture, and encourage viewers to try them before they're gone.

Structure

1Introduction of Krispy Kreme's "Passport to Japan" collection
2Showcasing the three new donut flavors
3Taste test and review of the Japanese Cheesecake donut
4

Original caption

Krispy Kreme’s Passport to Japan range is HERE, inspired by our favourite Japanese desserts! Which flavour are you picking?! 🍩 @Krispy Kreme ANZ #AD #KrispyKreme #passporttojapan

More from @thefoodinbox

Product placement

Krispy Kreme: ACTS - it is a donut chain whose products are being reviewed and consumed. Removing it would change what happens in the video. Krispy Kreme ANZ: APPEARS - a tagged account, removing it would not change what happens in the video.

Call to action

so make sure to head to Krispy Kreme and try them before you miss out!

On-screen text

NEW Krispy Kreme Passport to Japan collection 12 DOUGHNUTS 3 BRAND NEW flavours inspired by Japanese desserts and we've had our fair share of sweet treats in Japan over the years so let's give these doughnuts a taste test because what could be better than our favourite Japan flavours mixed with Krispy Kreme! first up is the Japanese Cheesecake it's got this rich cheesecake filling and a delicious caramel drizzle over the top very decadent and creamy we're off to a great start! next, the Yuzu Citrus Burst and I'm a fiend for anything yuzu so this is RIGHT up my alley! I love the sweetness with a little citrus tang and it's also got a nice crunch too from the citrus candy on top and there's also the Strawberry Shortcake strawberry desserts are EVERYWHERE in Japan so this definitely brings back lots of amazing food memories and I think the shortcake cookie levels it up a notch the Passport to Japan Range is available for a limited time only so make sure to head to Krispy Kreme and try them before you miss out!

Transcript

Krispy Kreme's Passport to Japan range is HERE, inspired by our favourite Japanese desserts! Which flavour are you picking?! 🍩 @Krispy Kreme ANZ #AD #KrispyKreme #passporttojapan Krispy Kreme just dropped a Passport to Japan collection 3 brand new flavours inspired by Japanese desserts and we've had our fair share of sweet treats in Japan over the years so let's give these doughnuts a taste test and see what they're like because what could be better than our favourite Japan flavours mixed with Krispy Kreme! First up is the Japanese Cheesecake it's got this rich cheesecake filling and a delicious caramel drizzle over the top very decadent and creamy we're off to a great start! Next, the Yuzu Citrus Burst and I'm a fiend for anything yuzu so this is RIGHT up my alley! I love the sweetness with a little citrus tang and it's also got a nice crunch too from the citrus candy on top and there's also the Strawberry Shortcake strawberry desserts are EVERYWHERE in Japan so this definitely brings back lots of amazing food memories and I think the shortcake cookie levels it up a notch the Passport to Japan Range is available for a limited time only so make sure to head to Krispy Kreme and try them before you miss out!