watermelon + white monster =

@thefoodinbox

77.6K followers · usually 9.3K views a post

Views

4.2M

Likes

412.4K

Comments

5.4K

Shares

68.9K

SoundTikTok sound · original sound - rock.90.y.2000.xit

Promoted product

Monster Energy

9 videos7 creators

Why it worked

This video likely worked due to its novelty and visual appeal. Combining a popular fruit with a popular energy drink in an unexpected way creates curiosity and a desire to try the recipe.

Summary

The video shows a frozen watermelon being hollowed out and then filled with a white Monster energy drink to create a slushie. The creator then scoops the mixture into a bowl and presents it.

Structure

1Prepare frozen watermelon
2Add white Monster energy drink
3Mix into slushie
4Scoop and serve

Product placement

Monster Energy (Zero Sugar, Zero Ultra): ACTS - liquid is poured into watermelon, used as an ingredient in a slushie. Removing it would change the recipe. Monster Energy logo: APPEARS - on the can, a watermark. Removing it would not change what happens in the video.

Original caption

Making the viral frozen watermelon ice cream cream… except we’re using white Monster to make it a slushie 🤪🍧 Follow @thefoodinbox for more FOOD 🍜 We saw lots of people making this so we had to give it a go for ourselves - but we tried it with Monster and WOW this lowkey might be better than the original! Just make sure to freeze your watermelon overnight so it’s completely solid all the way through! #watermelonh #watermelonicecream #easydessert #easyicecream