If you're seeing this

@ivorysafe

3.9K followers · usually 399 views a post

Views

2.5K

Likes

607

Comments

10

Shares

1

SoundTikTok sound · original sound - ivorysafe

Promoted product

IvorySafeivorysafe.com

A guided, encrypted vault for everything your family would need to know in a crisis. $5.99/month, 14-day free trial.

8 videos

Why it worked

The creator uses a relatable hook about low engagement and a surprising twist of paying for views, which creates curiosity and encourages viewers to check out their page.

Summary

The creator announces the launch of their tech company on Monday and explains that they paid for the viewer's attention due to low initial engagement on their TikToks. They encourage viewers to check out their page to learn more about the company.

Structure

1Creator paid for the viewer's attention
2Announces launch of tech company
3Mentions low engagement on TikTok
4Encourages viewers to check out their page

Original caption

Hi, I paid for your view 😂 Go checkout IvorySafe please and thank you 🫶🏼 #ivorysafe #entrepreneur #emergencypreparedness #familyemergencybinder #preparedness

More from @ivorysafe

Product placement

IvorySafe: ACTS - it is a tech company that the creator launched. Removing it would change what happens in the video because the video is about the launch of this company. IvorySafe.com: ACTS - it is the website for the tech company. Removing it would change what happens in the video because it is the destination for the call to action.

Call to action

Go checkout IvorySafe please and thank you

Transcript

If you're seeing this I paid for your view I just launched my tech company on Monday and our TikToks too okay they get like 500 views and so I decided to pay for your view so I hope you're flattered and if you want to go check out my page and find out the tech company that I just launched I would appreciate it